What Are the Types of Social Media Phishing Attacks

Phishing is perhaps the oldest type of online fraud tactic used by scammers. Originally, phishing scams were conducted using email. However, as users on the web became more aware and alert, the effectiveness of email phishing has deteriorated considerably.

In this article, we will understand how a phishing scam can affect the trust your brand has built with its audience. We will also discuss the different tactics employed by fraudsters to deliver phishing attacks. Finally, this article will also guide you about protecting your brand against social media phishing.

Most Common Types of Social Media Phishing Attacks

Fake Customer Support

Easy for scammers to pose as support representatives of a brand and scam its customers. The culture of support on social media offers a glaring opportunity for committing brand infringement attacks. All they need is a fake profile equipped with the brand’s logo and a description. Using these, a scammer impersonates a legitimate brand representative and directs support-seeking customers to fake login pages that collect their personal information.

Fake Business Profiles, Pages

Just like it is easy to create a fake profile pretending to be a brand’s representative, it is also alarmingly easy to create fake company pages on social media platforms. These pages are then used by scammers to misrepresent the brand and scam unsuspecting users by asking for their personal information.

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