#fraudtrafficdetection
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Every 1000 impressions has a cost attached to it. Fraudsters leverage various methods to manipulate impressions. Fraudulent publishers push their...
Identity thieves are taking over real consumer profiles to mess up online ads. They’re also taking the real consumer data, like what those people...
In the vast landscape of the digital world, where online interactions shape the success of businesses and the efficacy of advertising campaigns, click...
Within the gamut of techniques resorted by fraudsters to ad fraud, Click Spam is the most common SIVT (Sophisticated Invalid Traffic) method used to...
While trends like the declining use of third-party cookies and the rise of stringent privacy laws may make it seem like it is the end of the road for...
Reach and Frequency are the two key metrics on which the success of a brand campaign hinges. It’s like instead of conveying your message to 50 people...