<p>Every 1000 impressions has a cost attached to it. Fraudsters leverage various methods to manipulate impressions. Fraudulent publishers push their inventories in programmatic advertising using methods like domain spoofing and generating AI content to create a website to host advertisements. These inventories generate a number of visitors, but they are low quality and lead to a waste of ad spending.<a target="_blank" href="https://www.mfilterit.com/blog/reason-behind-high-impressions-and-low-roi/"><strong>Read more</strong></a></p>


Every 1000 impressions has a cost attached to it. Fraudsters leverage various methods to manipulate impressions. Fraudulent publishers push their inventories in programmatic advertising using methods like domain spoofing and generating AI content to create a website to host advertisements. These inventories generate a number of visitors, but they are low quality and lead to a waste of ad spending.[**Read more**](https://www.mfilterit.com/blog/reason-behind-high-impressions-and-low-roi/)

Unmasking the Phantom Impressions: Know why your impressions are high, yet ROI is low