Optimizing Programmatic ads — Ad Traffic Validation with integrated Brand safety

Detection of Bot traffic is the major challenge in programmatic advertising. Automated blocking of ads such as invalid traffic in all branding campaigns across all programmatic platforms is critical for the success of the ad campaign.

mFiliterIt enables advertisers to validate branding campaign traffic with integrated brand safety. It provides media verification across the programmatic ecosystem or any other campaigns that have CPM payouts. The integrated brand safety helps identify safe, unsafe, or irrelevant ad placement. A step that empowers advertisers beyond ad traffic validation.

Programmatic Advertising in UAE.

Click here to learn more about the Programmatic Advertising.