A viewable impression refers to the ad impressions made by human beings. It is set by the International Advertising Bureau. IAB states that a viewable impression can be counted if and only at least 50% of the ad is displayed over 1 second on the user’s screen. <a target="_blank" href="https://www.mfilterit.com/ad-fraud-detection/">Viewable impression fraud</a> is very common in digital marketing as fraudsters create a false appearance that they got a view whereas in reality, they didn’t. This can be done using various fraudulent techniques such as pixel stuffing, fake websites, auto impressions.<a target="_blank" href="https://www.mfilterit.com/">For more info</a>

A viewable impression refers to the ad impressions made by human beings. It is set by the International Advertising Bureau. IAB states that a viewable impression can be counted if and only at least 50% of the ad is displayed over 1 second on the user’s screen. [**Viewable impression fraud**](https://www.mfilterit.com/ad-fraud-detection/) is very common in digital marketing as fraudsters create a false appearance that they got a view whereas in reality, they didn’t. This can be done using various fraudulent techniques such as pixel stuffing, fake websites, auto impressions.[**For more info**](https://www.mfilterit.com/)

viewable impressions