In explaining brand safety, people often use the example of how a display campaign can go wrong. An example is an ad for a family-oriented brand appearing on a site with adult content. As another example, an airline advertisement will run alongside a news article about a plane crash.
An ad inserted in such a way could start a public relations firestorm and ultimately damage the brand’s reputation. The purpose of a <a target="_blank" href="https://www.mfilterit.com/brand-protection-solutions/">brand safety solution</a> is to prevent such things from happening. Although these examples are vivid and easy to understand, they may make <a target="_blank" href="https://www.mfilterit.com/blog/what-s-the-deal-with-brand-safety-in-advertising/">brand safety</a> sound simpler than it is.
An online survey found that 51% of millennials and Gen Xers are four times less likely to purchase and three times less likely to recommend a brand when they see ads in unsafe environments, even if the placement was not the brand’s fault. Unsafe ad placement can have lasting negative effects on your customer.<a target="_blank" href="https://www.mfilterit.com/blog/the-myths-around-brand-safety-and-how-to-combat-them/">Read more</a>

In explaining brand safety, people often use the example of how a display campaign can go wrong. An example is an ad for a family-oriented brand appearing on a site with adult content. As another example, an airline advertisement will run alongside a news article about a plane crash.

An ad inserted in such a way could start a public relations firestorm and ultimately damage the brand’s reputation. The purpose of a [brand safety solution](https://www.mfilterit.com/brand-protection-solutions/) is to prevent such things from happening. Although these examples are vivid and easy to understand, they may make [brand safety](https://www.mfilterit.com/blog/what-s-the-deal-with-brand-safety-in-advertising/) sound simpler than it is.

An online survey found that 51% of millennials and Gen Xers are four times less likely to purchase and three times less likely to recommend a brand when they see ads in unsafe environments, even if the placement was not the brand’s fault. Unsafe ad placement can have lasting negative effects on your customer.[**Read more**](https://www.mfilterit.com/blog/the-myths-around-brand-safety-and-how-to-combat-them/)

The Myths Around Brand Safety and How to Combat Them