The Power of Perception: Navigating Brand Safety in the Era of Fake News
Fake news is no less than a plague in the online ecosystem. The list of people and organizations suffering from fake news seems to be growing indefinitely. However, digital advertisers have been a part of this list for some time now.
That’s right. Even if your brand has nothing to do with politics or the ongoing current events, if you are engaged in digital advertising, your brand may suffer harm because of fake news. More specifically, fake news can lead to long-term reputation harm for brands.
If that sounds alarming, it is because this is an alarming matter, and in this article, we will be diving deep into the details.Read more