Think Walled Gardens Are Safe? The Reality of Bot Traffic

The benefit of blocking bot traffic is not limited to clean traffic, but it also helps to improve conversion rate of the ad campaigns. To ensure that the sophisticated bot traffic doesn’t bypass the detection methods, we at mFilterIt use a full-funnel approach along with identifying device signals, behavioral and heuristic checks.

Unlike traditional ad fraud solution vendors, mFilterIt goes beyond the impressions and clicks level to identify sophisticated bot traffic. Our solution detects suspicious traffic at the visit level where more sophisticated patterns can be detected and blocked.

Therefore, protection at just the impression and click level is not enough. Advertisers have to look beyond that to ensure their campaigns on walled gardens are protected from bot traffic.

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