Types of Mobile Advertising Fraud Across Industries
1. Ad Stacking
One of the most common types of mobile ad fraud, ad stacking is a scheme where multiple ads are served and displayed at once, one on top of the other, akin to a stack of folders in offices. This gives a window to immoral publishers to say that the said ad has been served (even though it was technically never visible). This form of ad fraud is also referred to as ad hiding thus can be a major cause of concern especially when a brand awareness campaign is being run.
2. Click Flooding
In click flooding, fraudsters aim for tapping the last click/engagement prior to an actual install of the product being advertised. This is done by sending fraudulent clicks in large numbers with the intention of any click being credited for the download. Each click has a unique ID that is aimed to match any real user who downloaded the advertised application.
3.Bundle ID Spoofing
Another very sophisticated type of ad fraud is Bundle ID spoofing. This is the methodology where fraudsters trick advertisers by making them believe that the ads are being run in the intended app, whereas in actuality it’s being run on another app. This is done by changing the parameters of the second application and giving the app a fake identifier, hence called bundle ID spoofing. The ads could appear on a black screen or in the background, making them invisible to the user.
4. Bots and Emulators
Bots and emulators can be used on any platform to perform any type of ad fraud. For a mobile advertisement ad fraud, an emulator (software that can be run on any device to host devices to simulate tasks) can fake any device to look like a smartphone and then perform fake app installs, impressions without using the real device. Using this methodology, fraudsters fabricate the users and also fake attribution to claim the advertising credits. Similarly, bots can also be automated to perform and execute tasks at a high frequency (much faster than human users) and can generate fake clicks, installs, views, etc.
5. SDK Spoofing
Another sophisticated method of mobile ad fraud, SDK spoofing creates legitimate-looking installs by using data of real devices without any real installs thus consuming all the advertising budget. The fraudsters also use this method by listening to the communication between the mobile measurement platform, app stores, ad networks, and attribution tools. These communications are then replicated (and edited) to simulate activities as per the set ad parameters such as installs, views, clicks, etc.