what is ctv in digital marketing

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1 min read

Connected TV (CTV) advertising is video advertising for TVs that can be connected to the Internet. With connected TV advertising, users will view your promotions when watching video content on their smart or connected TV. It lets advertisers show specific video ads to a particular audience while they’re watching TV on streaming services or other online platforms. CTV ad fraud is when scammers trick advertisers into paying for more video ad views than they actually get. For more info