What Should Marketers Look for in a Bot Detection Tool?

Bot fraud in digital advertising generally falls in the category of invalid traffic by the marketers no matter good or bad since the bots are not the target audience and cannot be converted into a protentional lead.

Types of Invalid Traffic:

General Invalid Traffic (GIVT) – It is one of the simplest bots that can be detected easily, and a lot of good bots traffic comes under GIVT as they are not meant to fool the bot detection tool. But some fraudsters may also deploy GIVT as they are easy to make and work against some of their targets.

Sophisticated Invalid Traffic (SIVT) – SIVT detection is the bots that one should look out for as these are more capable and are often designed to target to bypass cybersecurity and fraud prevention tools. For Example – sophisticated bots might imitate how a human would use a website so it would be difficult to identify between a human and bot. SIVT is common in ad fraud schemes.

Read more : Marketers Look for in a Bot Detection Tool.