Why are eCommerce Brands Competitive About Share-of-Shelf?

PublishedFebruary 1, 2024

•1 min read

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Retail eCom sales have been booming since 2014. According to Statista, global eCom sales accounted for $4.2 trillion in 2020. The report also predicts that eCom sales would reach $7.3 trillion by 2025, with spending of $5.5 trillion crossing in 2022.

SOS measures the visibility of a product based on a specific keyword under a particular category of an eCom marketplace. A high SOS means that the brand has eased consumer discoverability and product visibility on eCom searches. However, harnessing such results on the eCom store is tiresome as brands constantly need to review the keywords of their brand’s products and competitor listings.Read more

#shareofshelfanalysis #ecommerceintelligence #ecommercecompetitiveanalysis #ecommercesalesanalysis

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