<p>The rise of programmatic advertising has shifted the focus towards accuracy and automation. It surged from $9.75 billion in 2023 to $12.46 billion in 2024, an annual growth rate of 27.8% and is expected to continue expanding, reaching $28.12 billion by 2028 at a compound annual growth rate (CAGR) of 22.6%. However, with AI coming into the picture, performance programmatic platforms are prone to ad fraud even more. The need for optimization of programmatic media buying with comprehensive <a target="_blank" href="https://www.mfilterit.com/ad-fraud-detection/">ad fraud solution</a>  <a target="_blank" href="https://www.mfilterit.com/ad-fraud-detection/">across the adverti</a>sing funnel is the necessity to yield results.</p>
<p>Click here to read more about the <a target="_blank" href="https://www.mfilterit.com/blog/ai-in-programmatic-advertising-fraud-detection/">AI in Programmatic Advertising Fraud</a>.</p>


The rise of programmatic advertising has shifted the focus towards accuracy and automation. It surged from $9.75 billion in 2023 to $12.46 billion in 2024, an annual growth rate of 27.8% and is expected to continue expanding, reaching $28.12 billion by 2028 at a compound annual growth rate (CAGR) of 22.6%. However, with AI coming into the picture, performance programmatic platforms are prone to ad fraud even more. The need for optimization of programmatic media buying with comprehensive [ad fraud solution](https://www.mfilterit.com/ad-fraud-detection/)  [across the adverti](https://www.mfilterit.com/ad-fraud-detection/)sing funnel is the necessity to yield results.

Click here to read more about the [AI in Programmatic Advertising Fraud](https://www.mfilterit.com/blog/ai-in-programmatic-advertising-fraud-detection/).

AI in Programmatic Advertising Fraud Detection to Deliver Performance and Sustainability