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The Hidden Cost of Digital Advertising: Understanding and Defeating Ad Fraud

Sep 16, 20241 min read

Ad Fraud in USA is omnipresent across Walled Gardens, direct buying platforms, affiliates, and programmatic channels. It brings a financial drain...

The Hidden Cost of Digital Advertising: Understanding and Defeating Ad Fraud

Sep 11, 20241 min read

Considering that Ad Fraud will cost marketers $ 172 billion by 2028, according to Statista Reports, tackling the fraud becomes crucial to safeguard...