Ad Fraud in USA is omnipresent across Walled Gardens, direct buying platforms, affiliates, and programmatic channels. It brings a financial drain while weakening the efficiency of advertising campaigns. 
AI-driven post-bid solutions must be deployed across campaigns to tackle this problem. They should be backed by ML algorithms and big data analytics. According to mFilterIt reports, average fraud is to the tune of 15-25% depending on the channel and tools help bring ROI efficiencies via automated active blacklisting. 
To prevent this, it’s helpful to understand how <a target="_blank" href="https://www.mfilterit.com/blog/ad-fraud-digital-advertising-industry-biggest-battle/">ad fraud</a> works, and the tactics fraudsters rely on. 
Read more <a target="_blank" href="https://www.mfilterit.com/blog/cost-of-digital-advertising-in-ad-fraud/">Understanding and Defeating Ad Fraud</a>.

Ad Fraud in USA is omnipresent across Walled Gardens, direct buying platforms, affiliates, and programmatic channels. It brings a financial drain while weakening the efficiency of advertising campaigns.  

AI-driven post-bid solutions must be deployed across campaigns to tackle this problem. They should be backed by ML algorithms and big data analytics. According to mFilterIt reports, average fraud is to the tune of 15-25% depending on the channel and tools help bring ROI efficiencies via automated active blacklisting.    

To prevent this, it’s helpful to understand how [ad fraud](https://www.mfilterit.com/blog/ad-fraud-digital-advertising-industry-biggest-battle/) works, and the tactics fraudsters rely on. 

Read more [Understanding and Defeating Ad Fraud](https://www.mfilterit.com/blog/cost-of-digital-advertising-in-ad-fraud/).

The Hidden Cost of Digital Advertising: Understanding and Defeating Ad Fraud