#adfrauddetectionsolution
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Impression fraud is ad fraud that includes generating false impressions for online advertisements inflating metrics and deceiving advertisers since,...
Imagine the plight when the ad spends which were allocated to acquire new users and expand reach is now being cannibalized by nefarious affiliates....
The size of the online click campaign market is growing. This is evidenced by the Google Ad revenue (US) to the tune of $237 billion (2023) and Meta’s...
India has witnessed an exponential rise in smartphone usage, internet penetration, which has furthered the growth of the Indian Digital Advertising...
While online fraud perhaps started with email spamming, it has come a long way. Today, ad fraud takes many forms, and it costs digital advertisers...
Like always, new technological developments continue revolutionizing the way we conduct business online. However, at the same time, growing concerns...