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Detection of Bot traffic is the major challenge in programmatic advertising. Automated blocking of ads such as invalid traffic in all branding...
Programmatic has brought a revolutionary change in digital advertising. With its complete automation process, it has made it easier for advertisers to...
1. Ad Stacking One of the most common types of mobile ad fraud, ad stacking is a scheme where multiple ads are served and displayed at once, one on...
Heavy payouts and unrealistic numbers are the real face of ad campaign impressions. The inflated numbers from invalid sources do not lead to...
Third-party cookies have been the key for marketers to track individuals online and understand their preferences. This enabled the advertisers to run...
Affiliate marketing is going to stay in online marketing for a long time. But, along with its popularity in the digital marketing space, it has also...