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Articles tagged with #brandsafetyprogrammatic
Digital marketers are increasingly concerned about brand safety in the wake of fake news and potentially offensive content. Innovations like social media platforms and programmatic advertising that has added efficiency and scale to digital marketing ...
Fake news is no less than a plague in the online ecosystem. The list of people and organizations suffering from fake news seems to be growing indefinitely. However, digital advertisers have been a part of this list for some time now. That’s right. Ev...
In explaining brand safety, people often use the example of how a display campaign can go wrong. An example is an ad for a family-oriented brand appearing on a site with adult content. As another example, an airline advertisement will run alongside a...
Fake news is no less than a plague in the online ecosystem. The list of people and organizations suffering from fake news seems to be growing indefinitely. However, digital advertisers have been a part of this list for some time now. That’s right. Ev...
Ensuring brand safety in the online ecosystem is becoming a growing concern for modern brands. A large chunk of marketers has started recognizing the threats against their brand’s safety. Misinformation, wrong messaging, bot traffic, and “algorithms”...
Protecting the brand assets on social media platforms is as important as taking care of the offline assets. Brand safety is avoiding media placements that would negatively impact the brand’s reputation. Brands can suffer serious consequences like neg...